It’s not dead, and it’s not going anywhere for a while. Neither is Facebook, but that’s a discussion for another day. Email is only dead to your business if you make it. Sure, consumers receive tens, hundreds, even thousands of emails per day, if they so choose. But why do they receive them? Because they want information from their favorite companies.
Here’s 3 reasons you should not discount email marketing as an integral part of your well-rounded marketing, actually business, plan.
Repetition: What’s that old marketing adage? The Rule of Seven: that a potential customer needs to see or hear your marketing message at least seven times before they take action. Is 7 the sweet spot of a number? Perhaps. But repetition is key.
Let’s just face it: One is not enough, only advertising on social media, only sending emails, only posting on Facebook. A well-rounded marketing plan where potential consumers can see your brand several times, that’s when consumers take action. Repetition builds trust, interest, making your potential customers turn into loyal customers.
Reminder: Yes. You send email after email just for anywhere from 85% or less of them to not get opened. But it’s that 15%+ that does make the difference. Maybe your consumers don’t need you every day or every week, but when they do need you, your email will be there reminding them of your brand. Encouraging them to purchase from you because of a sale, loyalty offer, or even a nicely written article that helps educate them on why your product is the best.
ROI (Proven): Yes, email does bring you in a return. A return on what can be, a very small investment. With easy-to-use email marketing programs at a low cost, the return on investment can be exactly what your business needs to take you to the next level. Think about it: Why would all of these businesses and brands still be sending daily, weekly, monthly emails if it didn’t work? The answer is not because a customer is going to mark them as spam or trash you immediately, the answer is because it keeps their business top of mind, and it works.
Email marketing plays a big role in keeping your brand top of mind. It’s an integral part of any good marketing program, and an integral way to communicate with your customers, and allow them to communicate with you. Don’t miss out on this cost-effective communication and marketing opportunity because you have an old school mentality. Kick it in to high gear, start testing some great email campaigns and see what works best for your company!