In restaurant marketing, it is true that you want to focus on a few things and execute them well: ongoing special offers, promotions, campaigns, etc. However, when it comes to marketing your restaurant to receive the best of all worlds, a well-rounded marketing plan is a must. Let’s break this down.
A Well–Rounded Marketing Plan Includes:
- Local Restaurant Marketing programs (LRM also known as LSM)
- Including Guerilla Marketing
- Digital Presence
- Digital Marketing
- Brand Reputation Management
- Local Partnerships
- Communication and Internal/Operational Partnerships
Most strategies are not meant to be stand-alone. People have always liked receiving information in their own way and that is not changing – the variety is actually expanding! When you have a well-rounded marketing plan, you can deliver your restaurant’s information in ways your customers most prefer to receive it. Like a great recipe, one ingredient does not make a successful dish (typically). Keep that in mind as you decide what path to take with your company.
Focus on a few promotions and execute them well. It would go a little something like this:
- Weekly Special
- Monthly Promotion
- Loyal Member Promotion
- Catering Special
- Daily Specials
- Couponing in mailers
- Monthly Promotions
- Loyal member promotions
- Discount for locals
- Email discounts
- Different daily specials every week
Doing too many promotions and specials at once will only dig you into a hole. It will also set your operations up for failure. If it’s one thing we’ve learned, it’s that your operators already have a TON going on. You want your marketing plan to work cohesively with them, making it easy to execute.
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