In restaurant marketing, it is true that you want to focus on a few things and execute them well: ongoing special offers, promotions, campaigns, etc. However, when it comes to marketing your restaurant to receive the best of all worlds, a well-rounded marketing plan is a must. Let’s break this down.

A Well–Rounded Marketing Plan Includes:

  • Local Restaurant Marketing programs (LRM also known as LSM)
    • Including Guerilla Marketing
  • Digital Presence
  • Digital Marketing
  • Brand Reputation Management
  • Advertising
  • Local Partnerships
  • Communication and Internal/Operational Partnerships

Most strategies are not meant to be stand-alone. People have always liked receiving information in their own way and that is not changing – the variety is actually expanding! When you have a well-rounded marketing plan, you can deliver your restaurant’s information in ways your customers most prefer to receive it. Like a great recipe, one ingredient does not make a successful dish (typically). Keep that in mind as you decide what path to take with your company.

Focus on a few promotions and execute them well. It would go a little something like this:

YES

  • Weekly Special
  • Monthly Promotion
  • Loyal Member Promotion
  • Catering Special

NO

  • Daily Specials
  • Couponing in mailers
  • Monthly Promotions
  • Loyal member promotions
  • Discount for locals
  • Email discounts
  • Different daily specials every week

Doing too many promotions and specials at once will only dig you into a hole. It will also set your operations up for failure. If it’s one thing we’ve learned, it’s that your operators already have a TON going on. You want your marketing plan to work cohesively with them, making it easy to execute.

Want to lean more? Contact us today.